In the movie Ace Vantura, the film starts with Jim Carrey as a delivery man, delivering a package. The package is made of corrugated fiberboard (cardboard) and contains what seems to be several glass items. Jim Carrey repeatedly throws, bangs, and kicks the package until getting to the delivery point. Considering the enthusiasm Jim has when abusing the package, his actions imply that the package will not protect the product from being damaged. This misrepresents the packaging field for the reason that packaging's number one task is to protect and contain the product. When it comes to glass, packages are created especially to protect the item from any possible damage.
Ace Vantura Video
The most basic forms of glass protection are in forms of cushion and stuffing:
- molded pulp/molded foam
- engineered paper solutions, partitions and dividers
- protective papers/plastics
Advancements in packaging have lead to the creation of several complex packages for protecting breakable products:
- a custom solution combining laminated paperboard and honeycomb to prevent glass breakage
- an incorporation of three different sizes of corrugated boxes with multiple foam and board inserts.
Sources Cited
Mikerox117. "Ace Ventura Smashes Package."
YouTube. YouTube, 31 Jan. 2011. Web
Mohan, Anne Marie. "Custom Edge Protection Eliminates Glass Breakage."
Packaging Magazine. 2 Apr. 2013. Web
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